misleading effect

1) Психология: эффект (влияние), вводящий в заблуждение

2) Авиационная медицина: эффект, вводящий в заблуждение

3) Психоанализ: влияние, вводящий в заблуждение

Psychology: misleading effect

1 to take.

llevar algo/a alguien a to take something/somebody to

me llevó en coche he drove me there

El bus llevó a María The bus got Mary there.

2 to carry.

llevaban en hombros al entrenador they were carrying the coach on their shoulders

El bus lleva mercadería para vender The bus carries goods for selling.

Esa frase lleva mala intención That phrase carries bad intention.

3 to wear.

llevo gafas I wear glasses

no llevo dinero I haven't got any money on me

4 to have.

llevar el pelo largo to have long hair

llevas las manos sucias your hands are dirty

5 to handle, to deal with.

lleva la contabilidad she keeps the books

6 to keep.

llevar el paso to keep in step

7 to deal or cope with.

llevar algo bien/mal to deal o cope with something well/badly

¿cómo lo llevas? (informal) how are you getting on?

8 to be wearing, to have, to wear.

LLeva un buen traje He is wearing a nice suit.

9 to lead, to live.

Lleva un vida muy triste He leads a very sad life.

10 to convey.

Su gesto lleva amor His gesture conveys love.

11 to take up.

Ella llevó ciencias el año pasado She took up Science last year.

12 to have been.

Llevo viviendo mucho tiempo aquí I have been living a long time here.

* * *

► verbo transitivo

1 (gen) to take

■ llévale esto a tu abuela take this to your granny

■ llévate los libros a tu habitación take these books to your bedroom

■ lleva a tu hermanita al colegio take your little sister to school

■ te llevo en coche I'll take you in the car, I'll give you a lift

2 (tener) to have; (tener encima) to have, carry

■ ¿qué llevas ahí? what's that you've got there?

■ ¿cuánto dinero llevas? how much money have you got on you?

■ llevaba un bate de béisbol she was carrying a baseball bat

■ llevaba las luces de posición encendidas his sidelights were on

■ llevo la calefacción puesta I've got the heating on

■ llevas los pantalones sucios your trousers are dirty

3 (prenda) to wear, have on

■ no me gusta llevar sombrero I don't like wearing a hat

■ no llevaba nada she had nothing on

■ llevaré un clavel en el ojal I shall be wearing a carnation in my buttonhole

4 (aguantar) to cope with

■ ¿cómo lleva lo de quedarse sin trabajo? how's he coping with losing his job?

5 (dirigir) to be in charge of

■ ¿quién lleva el tema de los pedidos? who's in charge of orders?

■ lleva la empresa ella solita she runs the company all by herself

6 (conducir - coche) to drive; (moto) - to ride

■ lleva un Seat azul he drives a blue Seat

7 (pasar tiempo) to be

■ llevo un mes aquí I have been here for a month

■ lleva tres días sin venir a trabajar he hasn't been to work for three days

8 (libros, cuentas) to keep

9 (años) to be older

■ te llevo tres años I'm three years older than you

10 (vida) to lead

■ lleva una vida muy ajetreada she leads a hectic life

11 (tiempo, esfuerzo) to take

■ este trabajo nos llevará más de un mes this job will take us over a month

12 (compás, paso, ritmo) to keep

■ contigo no bailo, no sabes llevar el paso I'm not dancing with you, you can't keep in step

13 familiar (cobrar) to charge

■ ¿cuánto te llevaron por la reparación? how much did they charge you for the repairs?

► verbo intransitivo

1 llevar a (conducir) to take, lead

■ esta senda lleva a la cima this path takes you to the summit

■ y esto, ¿adónde nos lleva? and where will this lead us?

2 llevar a + inf (inducir) to lead to, make

■ esto me lleva a pensar que... this leads me to think that...

■ ¿qué lo llevó a actuar así? what made him act like that?

3 llevar + participio to have

■ llevo escritas cuatro cartas I've written four letters

► verbo pronominal llevarse

1 (obtener) to get; (ganar) to win

■ los rusos se llevaron todas las medallas the Russians won all the medals

2 (recibir) to get

■ se llevó un buen susto he got quite a shock

■ me llevé una agradable sorpresa I had a pleasant surprise

3 (estar de moda) to be fashionable

■ este color ya no se lleva this colour is not fashionable any more

4 (entenderse) to get on ( con, with), get along ( con, with)

■ se lleva bien con sus padres he gets on well with his parents

■ se llevan muy mal they don't get on at all

5 MATEMÁTICAS to carry over

\

dejarse llevar por... to be influenced by..., get carried away with...

llevar a la práctica to put into practice

llevar adelante to carry out

llevar la cuenta de to keep track of

llevar las de + inf to be likely to + inf

■ las llevas de perder you'll lose

llevarse a matar to be at daggers drawn

llevarse por delante (gen) to carry away, sweep away 2 (viento) to blow away 3 (coche) to run over

* * *

1) to carry

2) take, take away

3) wear

4) endure, bear

•

- llevar a cabo

* * *

1. VERBO TRANSITIVO

1) (=transportar) [con los brazos] to carry; [indicando el punto de destino] to take; [en vehículo] to transport

2) (=llevar puesto) to wear

3) (=llevar encima)

4) (=tener)

a) [+ barba, pelo] to have

b) [+ adorno, ingrediente] to have

c) [+ armas, nombre, título] to have, bear frm

5) [+ persona]

a) (=acompañar, conducir) to take

b) [en coche] to drive

6) (=conducir)

a) [+ vehículo] to drive

b) [+ persona, entidad]

7) (=dirigir) [+ negocio, tienda] to run

8) (=aportar) to bring

9) (=adelantar en)

10) (=inducir)

11) (=tolerar)

12) [indicando tiempo]

a) (=haber estado) to be

b) (=tardar) to take

13) (=cobrar) to charge

14) (=ir por)

15) [+ vida] to lead

16) + participio

17) (=producir) (Com, Econ) to bear; (Agr) to bear, produce

VERBO INTRANSITIVO [carretera] to go, lead

llevarse

* * *

verbo transitivo

1)

a) ( de un lugar a otro) to take

b) ( transportar) to carry

c) < persona> to take

d) ( tener consigo) to have

2)

a) (guiar, conducir) to take

b) (impulsar, inducir) to lead

3) <ropa/perfume/reloj> to wear

4) ( tener) to have

5) ( tener a su cargo) <negocio/tienda> to run; < caso> to handle

6)

a) ( conducir) < vehículo> to drive; < moto> to ride

b) < pareja> ( al bailar)

7) < vida> to lead

8) (seguir, mantener)

9)

a) ( requerir) to take

b) (tener como ingrediente, componente)

10) (aventajar, exceder en) (+ me/te/le etc)

11) (Esp) ( cobrar) to charge

a) camino/carretera to go, lead

b) ( al bailar) to lead

llevarse v pron

1)

a) ( a otro lugar) to take

b) <premio/dinero> to win

c) (quedarse con, comprar) to take

d) (Mat) to carry

e) (Arg) < asignatura> to carry over

2) ( dirigir)

3) <susto/regañina> to get

4)

5) ( hablando de modas)

* * *

= bear, bring, carry, lead, lug off, steer, engage, escort, lead + Pronombre + down the road to, take along, tote.

Ex. Examples of homographs are: bear (to carry, or an animal) and score (music, football or to cut).

Ex. Subject experts may bring a more informed and critical eye to document analysis.

Ex. Cable TV systems have now been introduced in the United States that have the technical ability to carry two-way signals.

Ex. A book index is an alphabetically arranged list of words or terms leading the reader to the numbers of pages on which specific topics are considered, or on which specific names appear.

Ex. The whole affair, assembled and compressed, could be lugged off in a moving van.

Ex. They decided that they had to set up information and referral services to steer people to the correct agency.

Ex. And literature is part of that essential human behavior; it engages us in pre-enactments and re-enactments.

Ex. Their work included escorting clients to other agencies.

Ex. The catalog's deterioration is leading us down the road to lesser quality library service.

Ex. When you're crunched for time, take along snacks that pack a wallop, nutritionally speaking.

Ex. These bags are the best way to tote around your books, groceries, beach stuff, or even your puppy.

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* agua + llevar = wash away.

* Algo que lleva mucho tiempo de hacer = time-consuming [time consuming].

* comida para llevar = takeaway meal, take-out meal, take-out.

* correr como alma que lleva el diablo = run for + Posesivo + life.

* cuando el río suena, agua lleva = there's no smoke without fire, where there's smoke there's fire.

* dejarse llevar = become + carried away by, drift along, drift, coast along, go with + the flow, let + go, go along with + the flow.

* dejarse llevar fácilmente = be easily led.

* dejarse llevar (por) = fall + victim to, give + way (to).

* dejarse llevar por el instinto = fly by + the seat of + Posesivo + pants.

* dejarse llevar por el pánico = panic.

* dejarse llevar por la corriente = go with + the flow, go along with + the flow.

* el camino que lleva a = a/the doorway to.

* el llevar = carrying.

* el sendero que lleva a = a/the doorway to.

* encargado de llevar a cabo = implementor [implementer].

* encargado de llevar el marcador = scorer.

* flor para llevar en el ojal = boutonniere.

* la edad se lleva en el alma = you are as old as you feel.

* la senda que lleva a = a/the doorway to.

* llevando sobrepelliz = surpliced.

* llevar a = lead on to, lead up to, result (in), take + Nombre + back to, usher into.

* llevar a Algo a una nueva dimensión = take + Nombre + into a new dimension.

* llevar a Alguien a juicio = bring + lawsuit against + Alguien, take + legal action, take + legal proceedings.

* llevar a Alguien al límite = push + Alguien + over the edge, drive + Alguien + over the edge.

* llevar a buen término = bring to + a close.

* llevar a cabo = accomplish, carry out, conduct, execute, go about, implement, proceed, effect, realise [realize, -USA], transact, carry through, press forward (with).

* llevar a cabo actividades = conduct + business.

* llevar a cabo una acción = effect + execution.

* llevar a cabo una actividad = conduct + activity.

* llevar a cabo una actuación común = make + a concerted effort.

* llevar a cabo una iniciativa = take + initiative.

* llevar a cabo una misión = accomplish + mission.

* llevar a cabo una orden = execute + command.

* llevar a cabo una redada = swoop.

* llevar a cabo una serie de pasos anteriormente realizados = execute + steps.

* llevar a cabo un atraco = pull off + heist.

* llevar a cabo un proyecto = carry out + project, undertake + project, develop + project.

* llevar a cabo un robo = execute + theft, pull off + heist.

* llevar a casa = bring + home.

* llevar a conclusiones erróneas = mislead.

* llevar a confusión = lead to + confusion.

* llevar a cotas más altas = raise to + greater heights, take + Nombre + to greater heights.

* llevar adelante = go ahead with, carry on, carry out.

* llevar a engaño = be misleading, be deceiving.

* llevar a + Estado Emocional = send into + Estado Emocional.

* llevar a hablar de una cuestión = bring up + issue.

* llevar a hombros = carry + Nombre + shoulder-high.

* llevar a juicio = prosecute, sue, file + suit against, bring + a suit against, litigate, bring + criminal charges against, file + lawsuit against, take + Nombre + to court, bring + Nombre + to justice, put on + trial, try.

* llevar a la bancarrota = bankrupt.

* llevar a la conclusión = lead to + the conclusion.

* llevar a la ficción = fictionalise [fictionalize, -USA].

* llevar a la práctica = practise [practice, -USA], put into + practice, put into + practical effect, carry out, put into + effect.

* llevar a la práctica una decisión = implement + decision.

* llevar a la quiebra = bankrupt.

* llevar Algo/Alguien a = usher + Nombre + into.

* llevar Algo a sus últimas consecuencias = take + Nombre + to its ultimate conclusion.

* llevar Algo demasiado lejos = push + Nombre + too far.

* llevar Algo hasta el final = carry + Nombre + to the end.

* llevar al hospital con toda urgencia = rush + Nombre + to hospital.

* llevar al hospital de bulla y corriendo = rush + Nombre + to hospital.

* llevar al hospital urgentemente = rush + Nombre + to hospital.

* llevar al juzgado = take + Nombre + to court.

* llevar al límite = stretch.

* llevar a los tribunales = take + Nombre + to court.

* llevar al poder = bring + Nombre + to power.

* llevar aquí + Expresión Temporal = have been around + Expresión Temporal.

* llevar a remolque = take in + tow.

* llevar a tomar una decisión = lead (up) to + decision.

* llevar aún más lejos = take + one stage further, progress + one stage further, carry + one stage further, develop + one stage further, take + a step further, extend + one step further, carry + one step further, take + one step further.

* llevar camino de enfrentamiento con = be on a collision course with.

* llevar consigo = carry around.

* llevar el compás = beat + time.

* llevar el mando = rule + the roost.

* llevar el peso = undertake + burden.

* llevar el sello de = bear + the imprint of, bear + the mark(s) of, bear + the stamp of, bear + the hallmarks of, have + the hallmarks of.

* llevar el sello distintivo de = bear + the hallmarks of, have + the hallmarks of.

* llevar en autobús = bus.

* llevar en camión = truck.

* llevar en volandas = carry + Nombre + shoulder-high.

* llevar + Expresión Temporal = take + Expresión Temporal.

* llevar la antorcha = carry + the torch.

* llevar la batuta = call + the shots, be the boss, call + the tune, rule + the roost, set + the agenda.

* llevar la contraria = antagonise [antagonize, -USA].

* llevar la cuenta = tally.

* llevar la cuenta de = keep + track of.

* llevar la delantera = ahead of the game.

* llevar la impronta de = bear + the imprint of, bear + the mark(s) of, bear + the stamp of, bear + the hallmarks of, have + the hallmarks of.

* llevar la marca de = bear + the mark(s) of, bear + the stamp of, bear + the imprint of, bear + the hallmarks of, have + the hallmarks of.

* llevar la marca distintiva de = bear + the hallmarks of, have + the hallmarks of.

* llevar la montaña a Mahoma = bring + the mountain to Mohammed.

* llevar la responsabilidad de Algo = carry + the burden.

* llevar la voz cantante = call + the shots, be the boss, call + the tune, rule + the roost, set + the agenda.

* llevarle la corriente a Alguien = play along with.

* llevarlo bien = take it in + Posesivo + stride.

* llevar + Nombre + aún más lejos = take + Nombre + a/one step further/farther.

* llevar por el aire = waft.

* llevar por el camino de = lead + Pronombre + down the road to.

* llevar por el mal camino = lead + astray.

* llevar por mal camino = mislead.

* llevar (puesto) = wear.

* llevar puesto el cinturón de seguridad = wear + a seat belt.

* llevar razón = be right, be in the right.

* llevar ropa puesta = wear + clothing.

* llevar rumbo de colisión con = be on a collision course with.

* llevarse = take, take away, cream off, haul away, cart, make off with, take + Nombre + away, be in, get away with.

* llevarse a las mil maravillas con + Nombre = get on with + Nombre + swimmingly.

* llevarse a las mis maravillas = get along/on + like a house on fire.

* llevarse bien = get along, on good terms, hit it off.

* llevarse bien con Alguien = get on with + Pronombre Personal.

* llevarse el gato al agua = steal + the show, steal + the limelight, the nod + go to.

* llevarse el mérito = take + the credit (for).

* llevarse la fama = take + the credit (for).

* llevarse la palma = sweep + the board, steal + the limelight, steal + the show, take + the biscuit, take + the cake, come out on + top.

* llevárselo el viento = blow away.

* llevarse los problemas a casa = bring + problems home.

* llevarse una desilusión = be gutted, feel + gutted.

* llevarse una (gran) sorpresa = be in for a (big) surprise.

* llevarse un chasco = be gutted, feel + gutted, be disappointed.

* llevarse un palo = be gutted, feel + gutted.

* llevar sobre la espalda = carry on + Posesivo + shoulders.

* llevar sobre los hombros = carry on + Posesivo + shoulders.

* llevar tiempo = take + time, take + a while, take + long, absorb + time.

* llevar tiempo y esfuerzo = take + time and effort.

* llevar todas las de perder = odds + be stacked against, not have a leg to stand on.

* llevar una cruz = suffer from + curse.

* llevar una eternidad = take + ages (and ages).

* llevar una vida + Ajetivo = lead + an + Adjetivo + existence.

* llevar una vida arriesgada = live + dangerously, live + dangerously close to the edge.

* llevar una vida de perros = lead + a dog's life.

* llevar una vida miserable = live + wretched existence.

* llevar un diario de trabajo = keep + diary.

* llevar un minuto = take + minute.

* llevar un negocio = conduct + a business.

* no llevar a ninguna parte = achieve + nothing.

* no llevar a ningún fin = beat + a dead horse, fart + in the wind.

* no llevar a ningún fin, ser un pérdida de tiempo = flog + a dead horse.

* no llevar a ningún sitio = go + nowhere.

* pasar llevando = take through.

* que se lleva gestando hace tiempo = long-simmering.

* viajar llevando un mochila = backpacking.

* * *

verbo transitivo

1)

a) ( de un lugar a otro) to take

b) ( transportar) to carry

c) < persona> to take

d) ( tener consigo) to have

2)

a) (guiar, conducir) to take

b) (impulsar, inducir) to lead

3) <ropa/perfume/reloj> to wear

4) ( tener) to have

5) ( tener a su cargo) <negocio/tienda> to run; < caso> to handle

6)

a) ( conducir) < vehículo> to drive; < moto> to ride

b) < pareja> ( al bailar)

7) < vida> to lead

8) (seguir, mantener)

9)

a) ( requerir) to take

b) (tener como ingrediente, componente)

10) (aventajar, exceder en) (+ me/te/le etc)

11) (Esp) ( cobrar) to charge

a) camino/carretera to go, lead

b) ( al bailar) to lead

llevarse v pron

1)

a) ( a otro lugar) to take

b) <premio/dinero> to win

c) (quedarse con, comprar) to take

d) (Mat) to carry

e) (Arg) < asignatura> to carry over

2) ( dirigir)

3) <susto/regañina> to get

4)

5) ( hablando de modas)

* * *

llevar (puesto)

* * *

llevar [A1 ]

1 (de un lugar a otro) to take

tengo que llevar los zapatos a arreglar I must take my shoes to be mended

le llevé unas flores I took her some flowers

te lo llevaré cuando vaya el sábado I'll bring it when I come on Saturday

este programa pretende llevar un mensaje de paz y amor a sus hogares this program aims to bring a message of peace and love into your homes

el camión llevaba una carga de abono the truck was carrying a load of fertilizer

deja que te ayude a llevar las bolsas let me help you carry your bags

¿qué llevas en el bolso que pesa tanto? what have you got in your bag that weighs so much?

dos hamburguesas para llevar two hamburgers to go ( AmE), two hamburgers to take away ( BrE)

[ S ] comida para llevar take out meals ( AmE), takeaway meals ( BrE)

2 ‹persona› to take

iba para ese lado y me llevó hasta la estación she was going that way so she gave me a lift to o took me to o dropped me at the station

voy a llevar a los niños al colegio I'm going to take the children to school

nos llevó a cenar fuera he took us out to dinner

la llevaba de la mano I was holding her hand, I had her by the hand

(tener consigo): los atracadores llevaban metralletas the robbers carried submachine guns

no llevo dinero encima or conmigo I don't have any money on me

4 (CS) (comprar) to take

¿la señora ha decidido? — sí, llevo éste have you decided, madam? — yes, I'll take o I'll have this one

¿cuántos va a llevar? how many would you like?

(guiar, conducir): nos llevaron por un sendero hacia la cueva they led o took us along a path toward(s) the cave

este camino te lleva al río this path leads o takes you to the river

esta discusión no nos llevará a ninguna parte arguing like this won't get us anywhere

2 (impulsar, inducir) to lead

su afición por el juego lo llevó a cometer el desfalco his passion for gambling led him to embezzle the money

esto me lleva a pensar que miente this leads me to believe that she is lying

¿qué puede llevar a una madre a hacer una cosa así? what could induce a mother to do such a thing?

1 ‹vestido/sombrero› to wear

puede llevarse suelto o con cinturón it can be worn loose or with a belt

llevaba uniforme he was wearing his uniform, he was in uniform

no llevo reloj I'm not wearing a watch, I haven't got a watch on

(hablando de modas): vuelven a llevarse las faldas cortas short skirts are back in fashion

ya no se lleva eso de las fiestas de compromiso people don't have engagement parties any more

(tener): llevas la corbata torcida your tie's crooked

hace años que lleva barba he's had a beard for years

llevaba el pelo corto she wore o had her hair short, she had short hair

cada entrada lleva un número each ticket bears a number o has a number on it

el colegio lleva el nombre de su fundador the school carries o bears the name of its founder

una canción que lleva por título `Rencor' a song entitled `Rencor'

(tener a su cargo): lleva la contabilidad de la empresa she does the company's accounts

su padre lleva la tienda/el bar his father runs the shop/the bar

el abogado que lleva el caso the lawyer o ( AmE) attorney who is handling the case

mi compañero lleva lo de los créditos my colleague deals with loans

trabaja a tiempo completo y además lleva la casa she works full time and does all the housework as well

1 (conducir) ‹vehículo› to drive; ‹moto› to ride

¿quién llevaba el coche? who was driving the car?

2 ‹pareja›

(al bailar): no sé bailar — no importa, yo te llevo I can't dance — it doesn't matter, I'll lead

1 ‹vida› to lead

(+ compl): lleva una vida normal/muy ajetreada he leads o has a normal life/very hectic life

llevan su relación en secreto they're keeping their relationship secret

¿cómo llevas lo del divorcio? how are you coping with the divorce?

está en segundo año y lo lleva muy bien he's in the second year and he's doing very well

¿qué tal lo llevas? ( fam); how are things? ( colloq)

lleva muy mal lo de que te vayas al extranjero she's taking this business of you going abroad very badly

llevaste muy bien la entrevista you handled the interview very well

2 ( Ven) ‹golpe/susto› to get

llevamos un susto grande cuando … we got a terrible fright when …

va a llevar un disgusto grande cuando se entere he's going to be very upset when he finds out

(seguir, mantener): llevar el ritmo or el compás to keep time

baila mal, no sabe llevar el compás he's a bad dancer, he can't keep in time to the music

¿estás llevando la cuenta de lo que te debo? are you keeping track of what I owe you?

¿qué rumbo llevan? what course are they on?

¿qué dirección llevaban? which direction were they going in o were they headed in?

1 (requerir, insumir) to take

lleva mucho tiempo hacerlo bien it takes a long time to do it well

(+ me/te/le etc): le llevó horas aprendérselo de memoria it took her hours to learn it by heart

me va a llevar horas it's going to take me hours

(tener como ingrediente, componente): ¿qué lleva esta sopa? what's in this soup?

esta masa lleva mantequilla en lugar de aceite this pastry is made with butter instead of oil

lleva unas gotas de jugo de limón it has a few drops of lemon juice in it

este modelo lleva tres metros de tela you need three meters of material for this dress

la blusa lleva un cuello de encaje the blouse has a lace collar

el tren lleva dos vagones de primera the train has o ( frml) conveys two first-class carriages

B (aventajar, exceder en) (+ me/te/le etc):

me lleva dos años he's two years older than me

mi hijo te lleva unos centímetros my son is a few centimeters taller than you, my son is taller than you by a few centimeters

nos llevan tres días de ventaja they have a three-day lead over us

C ( Esp) (cobrar) to charge

no me llevó nada por arreglármelo he didn't charge me (anything) for fixing it

lleva media hora esperando she's been waiting for half an hour

¿llevas mucho rato aquí? have you been here long?

lleva tres días sin probar bocado he hasn't eaten a thing for three days

el tren lleva una hora de retraso the train's an hour late

¿te desperté? — no, llevo horas levantada did I wake you? — no, I've been up for hours

lleva cinco años en la empresa she's been with the company for five years

hasta ahora llevan ganados todos los partidos they've won every game so far

ya llevaba hecha la mitad de la manga I'd already done half the sleeve

llevar las de ganar/perder to be bound to win/lose

con el apoyo del jefe, llevas todas las de ganar if the boss is behind you, you're bound to succeed

1 «camino/carretera» to go, lead

lleva directamente al pueblo it goes o leads straight to the village

¿adónde lleva este camino? where does this road go o lead?

2 (al bailar) to lead

1 (a otro lugar) to take

la policía se llevó al sospechoso the police took the suspect away

¿quién se ha llevado mi paraguas? who's taken my umbrella?

nos lo llevamos a la playa we took him off to the beach

no te lleves el diccionario, lo necesito don't take the dictionary (away), I need it

llévate a los chicos de aquí get the children out of here

los ladrones se llevaron las joyas the thieves went off with o took the jewels

el agua se llevó cuanto encontró a su paso the water swept away everything in its path

2 ‹dinero/premio› to win

la película que se llevó todos los premios the movie that carried off o won o took all the prizes

3 (quedarse con, comprar) to take

no sé cuál llevarme I don't know which one to have o take

¿cuántos se quiere llevar? how many would you like?

4 ( Mat) to carry

9 y 9 son 18, me llevo una 9 plus 9 is 18, carry one

5 ( Arg) ‹asignatura› to carry over

(dirigir): no te lleves el cuchillo a la boca don't put your knife in your mouth

se llevó la mano al bolsillo he put his hand to his pocket

C ‹susto/regañina› to get

¡qué susto me llevé! what a fright I got!

me llevé una gran decepción I was terribly disappointed, it was a terrible disappointment

se llevó su merecido he got what he deserved

quiero que se lleve un buen recuerdo I want him to leave here with pleasant memories

llevarse bien con algn to get along with sb, to get on (well) with sb ( BrE)

nos llevamos mal we don't get along o on

se llevan a matar they really hate each other

se llevan como perro y gato they fight like cat and dog

* * *

a) ( de un lugar a otro) to take;

◊ le llevé unas flores I took her some flowers;

b) ( transportar) ‹ carga› to carry;

◊ la ayudé a llevar las bolsas I helped her carry her bags

c) ‹ persona› to take;

◊ nos llevó a cenar he took us out to dinner;

d) ( tener consigo) ‹llaves/dinero/documentación› to have

a) (guiar, conducir) to take;

◊ la llevaba de la mano I/he was holding her hand;

b) (impulsar, inducir) to lead;

◊ esto me lleva a pensar que … this leads me to believe that …

a) ‹ropa/perfume/reloj› to wear

b) ( tener) ‹barba/bigote› to have;

◊ llevaba el pelo corto she had short hair

◊ llevar una vida tranquila to lead a quiet;

◊ ¿llevas la cuenta de lo que te debo? are you keeping track of what I owe you?;

a) ( requerir) ‹ tiempo› to take;

◊ le llevó horas aprendérselo it took her hours to learn it

b) ( aventajar) (+ me/te/le etc):

◊ me lleva un año he's a year older than me;

◊ llevo una hora esperando I've been waiting for an hour;

a) ( a otro lugar) to take;

◊ la policía se llevó al sospechoso the police took the suspect away;

b) ‹premio/dinero› to win

c) (quedarse con, comprar) to take;

◊ me llevo este I'll take this one

d) (Mat) to carry;

◊ 9 y 9 son 18, me llevo una 9 plus 9 is 18, carry one

e) (Arg) ‹ asignatura› to carry over

◊ me llevé una decepción I was disappointed;

◊ llevarse bien con algn to get along with sb

◊ vuelven a llevarse las faldas cortas short skirts are back in fashion

* * *

♦ vt

1. [de un lugar a otro] to take;

le llevé unos bombones al hospital I took her some chocolates at the hospital, I brought some chocolates for her to the hospital with me;

llevaré a los niños al zoo I'll take the children to the zoo;

nosotros llevamos la mercancía del almacén a las tiendas we bring o transport the goods from the warehouse to the shops;

me llevó en coche he drove me there;

¿vas al colegio? ¡sube, que te llevo! are you going to school? get in, I'll give you a Br lift o US ride;

¿para tomar aquí o para llevar? is it to eat in or Br to take away o US to go?;

pizzas para llevar [en letrero] Br takeaway pizzas, US pizzas to go

2. [acarrear] to carry;

llevaba un saco a sus espaldas she was carrying a sack on her back;

llevaban en hombros al entrenador they were carrying the coach on their shoulders;

¿llevas rueda de recambio? have you got a spare wheel?;

llevar adelante algo [planes, proyecto] to go ahead with sth;

llevar consigo [implicar] to lead to, to bring about;

está prohibido llevar armas carrying arms is prohibited

3. [encima] [ropa, objeto personal] to wear;

llevo gafas I wear glasses;

¿llevas reloj? [en este momento] have you got a watch on?, are you wearing a watch?;

llevaba una falda azul she was wearing a blue skirt;

no lleva nada puesto she hasn't got anything o any clothes on;

no llevo dinero I haven't got any money on me;

nunca llevo mucho dinero encima I never carry a lot of money on me o around;

todavía lleva pañales he's still in Br nappies o US diapers

4. [tener] to have;

llevar bigote to have a moustache;

lleva el pelo largo he has long hair;

me gusta llevar el pelo recogido I like to wear my hair up;

llevas las manos sucias your hands are dirty;

los productos ecológicos llevan una etiqueta verde environmentally friendly products carry a green label

5. [como ingrediente]

¿qué lleva el daiquiri? what do you make a daiquiri with?

6. [guiar, acompañar] to take;

los llevé por otro camino I took them another way;

lo llevaron a la comisaría he was taken to the police station;

un guía nos llevó hasta la cima a guide led us to the top;

lléveme con el gerente I want to see the manager

7. [dirigir] to be in charge of;

lleva la contabilidad she keeps the books

8. [manejar, ocuparse de] [problema, persona] to handle;

este asunto lo lleva el departamento de contabilidad this matter is being handled by the accounts department;

ella llevó las negociaciones personalmente she handled the negotiations herself;

el inspector que lleva el caso the inspector in charge of the case;

lleva muy bien sus estudios he's doing very well in his studies;

sabe cómo llevar a la gente she's good with people

9. [mantener] to keep;

el hotel lleva un registro de todos sus clientes the hotel keeps a record of all its guests;

llevo la cuenta de todos tus fallos I've been keeping count of all your mistakes;

llevar el paso to keep in step;

llevar el ritmo o [m5] compás to keep time;

llevan una vida muy tranquila they lead a very quiet life

10. [soportar] to deal o cope with;

llevar algo bien/mal to deal o cope with sth well/badly;

¿qué tal llevas o [m5] cómo llevas el régimen? how are you getting on with the diet?;

llevo bien lo de ir en tren todos los días, pero lo de madrugar… I can quite happily cope with catching the train every day, but as for getting up early…;

¿cómo lo llevas con el nuevo jefe? how are you getting on with your new boss?

11. [ir por]

lleva camino de ser famoso/rico he's on the road to fame/riches;

llevar las de ganar/perder: el equipo local lleva las de ganar/perder the local team are favourites to win/lose;

en un juicio, llevamos las de ganar if the matter goes to court, we can expect to win;

no te enfrentes con él, que llevas las de perder don't mess with him, you can't hope to win

12. [conducir]

aquella inversión le llevaría a la ruina that investment was to bring about his ruin;

¿adónde nos lleva la ingeniería genética? where is all this genetic engineering going to end?;

llevar a alguien a hacer algo to lead o cause sb to do sth;

esto me lleva a creer que miente this makes me think she's lying;

¿qué pudo llevarle a cometer semejante crimen? what could have led o caused him to commit such a crime?

13. [sobrepasar en]

me lleva dos centímetros/dos años he's two centimetres taller/two years older than me

14. [amputar]

15. [costar] [tiempo, esfuerzo] to take;

aprender a conducir o Am [m5] manejar lleva tiempo it takes time to learn to drive;

me llevó un día hacer este guiso it took me a day to make this dish

16. [pasarse] [tiempo]

llevaba siglos sin ir al cine I hadn't been to the cinema for ages, it was ages since I'd been to the cinema;

¿cuánto tiempo llevas aquí? how long have you been here?;

llevo todo el día llamándote I've been trying to get through to you on the phone all day;

llevar mucho tiempo haciendo algo to have been doing sth for a long time

17. Esp [cobrar] to charge;

¿qué te llevaron por la revisión del coche? how much o what did they charge you for servicing the car?

18. CSur [comprar] to take;

llevaré la roja I'll take o have the red one;

¿lo envuelvo o lo lleva puesto? shall I wrap it up for you or do you want to keep it on?

♦ vi

llevar a to lead to;

esta carretera lleva al norte this road leads north

♦ v aux

llevo leída media novela I'm halfway through the novel;

llevo dicho esto mismo docenas de veces I've said the same thing time and again;

llevaba anotados todos los gastos she had noted down all the expenses

♦ See also the pronominal verb llevarse

* * *

I v/t

1 take;

llevar a alguien en coche drive s.o., take s.o. in the car;

llevar dinero encima carry money

2 ropa, gafas wear

3 ritmo keep up

llevar las de perder be likely to lose;

me lleva dos años he’s two years older than me;

llevo ocho días aquí I’ve been here a week;

llevo una hora esperando I’ve been waiting for an hour;

¿te llevó dos horas hacer eso? it took you two hours to do that?

II v/i lead (a to)

* * *

llevar vt

1) : to take away, to carry

me gusta, me lo llevo: I like it, I'll take it

2) : to wear

3) : to take, to lead

llevamos a Pedro al cine: we took Pedro to the movies

llevar a cabo : to carry out

llevar adelante : to carry on, to keep going

llevar vi

: to lead

un problema lleva al otro: one problem leads to another

llevar v aux

: to have

llevo mucho tiempo buscándolo: I've been looking for it for a long time

lleva leído medio libro: he's halfway through the book

♦ See also the reflexive verb llevarse

* * *

llevar vb

1. (en general) to take [pt. took; pp. taken]

2. (cargar) to carry [pt. & pp. carried]

3. (vestir) to wear [pt. wore; pp. worn]

4. (tener) to have

5. (conducir) to drive [pt. drove; pp. driven]

6. (tiempo) to have been

   1) A Comparison of the Digital Computer and the Brain

   The brain has been compared to a digital computer because the neuron, like a switch or valve, either does or does not complete a circuit. But at that point the similarity ends. The switch in the digital computer is constant in its effect, and its effect is large in proportion to the total output of the machine. The effect produced by the neuron varies with its recovery from [the] refractory phase and with its metabolic state. The number of neurons involved in any action runs into millions so that the influence of any one is negligible.... Any cell in the system can be dispensed with.... The brain is an analogical machine, not digital. Analysis of the integrative activities will probably have to be in statistical terms. (Lashley, quoted in Beach, Hebb, Morgan & Nissen, 1960, p. 539)

   2) Computers Do Not Crunch Numbers, They Manipulate Symbols

   It is essential to realize that a computer is not a mere "number cruncher," or supercalculating arithmetic machine, although this is how computers are commonly regarded by people having no familiarity with artificial intelligence. Computers do not crunch numbers; they manipulate symbols.... Digital computers originally developed with mathematical problems in mind, are in fact general purpose symbol manipulating machines....

   The terms "computer" and "computation" are themselves unfortunate, in view of their misleading arithmetical connotations. The definition of artificial intelligence previously cited-"the study of intelligence as computation"-does not imply that intelligence is really counting. Intelligence may be defined as the ability creatively to manipulate symbols, or process information, given the requirements of the task in hand. (Boden, 1981, pp. 15, 16-17)

   3) Getting Computers to Explain Things to Themselves

   The task is to get computers to explain things to themselves, to ask questions about their experiences so as to cause those explanations to be forthcoming, and to be creative in coming up with explanations that have not been previously available. (Schank, 1986, p. 19)

   4) Some Limits of Artificial Intelligence

   In What Computers Can't Do, written in 1969 (2nd edition, 1972), the main objection to AI was the impossibility of using rules to select only those facts about the real world that were relevant in a given situation. The "Introduction" to the paperback edition of the book, published by Harper & Row in 1979, pointed out further that no one had the slightest idea how to represent the common sense understanding possessed even by a four-year-old. (Dreyfus & Dreyfus, 1986, p. 102)

   5) The Computer as a Humanizing Influence

   A popular myth says that the invention of the computer diminishes our sense of ourselves, because it shows that rational thought is not special to human beings, but can be carried on by a mere machine. It is a short stop from there to the conclusion that intelligence is mechanical, which many people find to be an affront to all that is most precious and singular about their humanness.

   In fact, the computer, early in its career, was not an instrument of the philistines, but a humanizing influence. It helped to revive an idea that had fallen into disrepute: the idea that the mind is real, that it has an inner structure and a complex organization, and can be understood in scientific terms. For some three decades, until the 1940s, American psychology had lain in the grip of the ice age of behaviorism, which was antimental through and through. During these years, extreme behaviorists banished the study of thought from their agenda. Mind and consciousness, thinking, imagining, planning, solving problems, were dismissed as worthless for anything except speculation. Only the external aspects of behavior, the surface manifestations, were grist for the scientist's mill, because only they could be observed and measured....

   It is one of the surprising gifts of the computer in the history of ideas that it played a part in giving back to psychology what it had lost, which was nothing less than the mind itself. In particular, there was a revival of interest in how the mind represents the world internally to itself, by means of knowledge structures such as ideas, symbols, images, and inner narratives, all of which had been consigned to the realm of mysticism. (Campbell, 1989, p. 10)

   6) The Intentionality of Computers Is Essentially Borrowed, Hence Derivative

   [Our artifacts] only have meaning because we give it to them; their intentionality, like that of smoke signals and writing, is essentially borrowed, hence derivative. To put it bluntly: computers themselves don't mean anything by their tokens (any more than books do)-they only mean what we say they do. Genuine understanding, on the other hand, is intentional "in its own right" and not derivatively from something else. (Haugeland, 1981a, pp. 32-33)

   7) The Possibility of Computer Thought

   he debate over the possibility of computer thought will never be won or lost; it will simply cease to be of interest, like the previous debate over man as a clockwork mechanism. (Bolter, 1984, p. 190)

   8) We Are Getting Better at Building Even Better Computers, an Ever- Escalating Upward Spiral

   t takes us a long time to emotionally digest a new idea. The computer is too big a step, and too recently made, for us to quickly recover our balance and gauge its potential. It's an enormous accelerator, perhaps the greatest one since the plow, twelve thousand years ago. As an intelligence amplifier, it speeds up everything-including itself-and it continually improves because its heart is information or, more plainly, ideas. We can no more calculate its consequences than Babbage could have foreseen antibiotics, the Pill, or space stations.

   According to weak AI, the principle value of the computer in the study of the mind is that it gives us a very powerful tool. For example, it enables us to formulate and test hypotheses in a more rigorous and precise fashion than before. But according to strong AI the computer is not merely a tool in the study of the mind; rather the appropriately programmed computer really is a mind in the sense that computers given the right programs can be literally said to understand and have other cognitive states. And according to strong AI, because the programmed computer has cognitive states, the programs are not mere tools that enable us to test psychological explanations; rather, the programs are themselves the explanations. (Searle, 1981b, p. 353)

    10) Why People Are Smarter Than Computers

   What makes people smarter than machines? They certainly are not quicker or more precise. Yet people are far better at perceiving objects in natural scenes and noting their relations, at understanding language and retrieving contextually appropriate information from memory, at making plans and carrying out contextually appropriate actions, and at a wide range of other natural cognitive tasks. People are also far better at learning to do these things more accurately and fluently through processing experience.

   What is the basis for these differences? One answer, perhaps the classic one we might expect from artificial intelligence, is "software." If we only had the right computer program, the argument goes, we might be able to capture the fluidity and adaptability of human information processing. Certainly this answer is partially correct. There have been great breakthroughs in our understanding of cognition as a result of the development of expressive high-level computer languages and powerful algorithms. However, we do not think that software is the whole story.

   In our view, people are smarter than today's computers because the brain employs a basic computational architecture that is more suited to deal with a central aspect of the natural information processing tasks that people are so good at.... hese tasks generally require the simultaneous consideration of many pieces of information or constraints. Each constraint may be imperfectly specified and ambiguous, yet each can play a potentially decisive role in determining the outcome of processing. (McClelland, Rumelhart & Hinton, 1986, pp. 3-4)

• А теперь мы обсудим это несколько полнее. - We now give a somewhat fuller discussion.

• В нескольких следующих примерах мы будем предполагать для удобства, что... - In the next few examples we will assume for convenience that...

• Данный процесс может быть проиллюстрирован несколькими примерами. - The process may be illustrated by a few examples.

• Его вязкость на несколько порядков больше (= выше)... - Its viscosity is several orders (of magnitude) greater than...

• В его обязанности входит руководство несколькими аспирантами. - His duties include advising several phd students.

• Можно было бы сказать несколько слов относительно... - A few words may be said here about...

• Мы можем упомянуть лишь несколько из... - We can touch on only a few of the...

• Мы проделаем это в несколько шагов, первым из которых является... - We carry this out in several stages, the first of which is...

• Мы уже несколько раз сообщали о нашем намерении (изучить, развить и т. п.)... - We have indicated a few times our intention to...

• Несколько более глубокая теорема была доказана Смитом [1]. - A slightly deeper theorem is proved by Smith [1].

• Несколько более полезная диаграмма получается... - A somewhat more useful design curve is obtained by...

• Несколько более трудный пример предоставляется... - A more difficult example is provided by...

• Несколько иное рассуждение показывает, что... - A slightly different argument shows that...

• Несколько исследователей рассматривали эффект... - A few investigators have considered the effect of... (= Several investigators have considered the effect of... )

• Несколько примеров приводятся в [2]. - Several examples are given in [2].

• Несколько проще результат получается, если мы... - A somewhat simpler result is obtained if we...

• Однако имеются несколько специальных случаев, в которых/ когда... - There are, however, a few specific cases in which...

• Относительно приведенного выше соотношения (2) можно сделать несколько замечаний. - A few remarks may be made in connection with (2) above.

• Приведенные выше предположения имеют несколько ограничительный характер. - The above assumptions are somewhat restrictive.

• Стоимость может быть несколько снижена. - The cost can be lowered somewhat.

• Формула (4) может быть выражена в несколько отличной форме посредством... - The result (4) may be expressed in a slightly different form by means of...

• Эти примеры несколько сбивают с толку. - These examples are somewhat misleading.

• Это преобразование может быть приспособлено для нашей задачи несколькими способами. - This transformation can be adapted to our Problem 2 in several ways.

1 to deceive, to trick, to take in, to fool.

2 to deceive, to lie.

3 to cheat on, to cuckold, to be unfaithful to, to deceive.

* * *

► verbo transitivo

1 (gen) to deceive, mislead, fool, take in

2 (estafar) to cheat, trick

3 (ser infiel) to be unfaithful to

► verbo intransitivo

1 to be deceptive

► verbo pronominal engañarse

1 (ilusionarse) to deceive oneself

2 (equivocarse) to be mistaken, be wrong

\

engañar el hambre figurado to stave off hunger

engañar el tiempo figurado to kill time

las apariencias engañan appearances can be deceptive

* * *

1) to cheat

2) deceive

* * *

1. VT

1) [+ persona] (=embaucar) to deceive, trick; (=despistar) to mislead; [con promesas, esperanzas] to delude; (=estafar) to cheat, swindle

2)

VI to be deceptive

- las apariencias engañan

engañarse

* * *

verbo transitivo

a) ( hacer errar en el juicio) to deceive, mislead

b) (estafar, timar) to cheat, con (colloq)

c) ( ser infiel a) to be unfaithful to, cheat on

engañarse v pron

a) (refl) ( mentirse) to deceive oneself, kid oneself (colloq)

b) ( equivocarse) to be mistaken

* * *

= fool, hoodwink, deceive, cheat (on), delude, trick, dupe, perpetrate + deception, practise + a deception, rip off, take in, swindle, fiddle, bamboozle, shortchange, bluff, cheat + Posesivo + way through, be had, humbug, lead + Nombre + down the garden path, con, hoax, bullshit.

Ex. We may be fooling ourserlves and I would caution public libraries, school libraries and libraries in general that indeed one code might not satisfy all our needs.

Ex. In turn, a consequential effect is that reference librarians and scholars might end up getting hoodkwinked.

Ex. Mostly facsimiles are made without dishonest intent, although some have certainly been intended to deceive, and the ease with which they can be identified varies with the reproduction process used.

Ex. Students who cheat on literature searching, for instance, will not get the full benefit of the course.

Ex. Nonetheless, it is claimed that his 1987 graduate and undergraduate editions continue to delude students seeking information about schools to attend, including schools of library science.

Ex. People will try to trick or deceive systems that support intrinsically social activities.

Ex. He offers an antidote to modern-day jeremiads that criticize easily duped consumers.

Ex. The public should at least be told that they will end up paying dearly for the deception being perpetrated upon them.

Ex. Librarians have been practising a deception, and must wake up to three dangers.

Ex. Thee reader is being ripped off by bookselling chains demanding so-called 'bungs' for prime space.

Ex. 'Boy, have you been brainwashed! You've been taken in by the tobacco industry', she said = Ella dijo: "¡Chico, te han lavado el cerebro! la industrial del tabaco te ha timado".

Ex. It is evident that the candidates for everlasting youth will be eternally swindled.

Ex. Thus, the wrong impression was gained, for instance, when the olive oil subsidies were being ' fiddled' in Italy.

Ex. Benny Morris claims that Karsh is attempting to hoodwink and bamboozle readers.

Ex. Banning's decision to hold up Madison and Jefferson as models without discussing in some depth the practical ways in which they politicked shortchanges the reader.

Ex. They are bluffed easily, and it is quite possible they will be bluffed again.

Ex. One of the major dichotomies between students and teachers is the recognition by students that the technologies can give them an edge, that is they can cheat their way through school.

Ex. By the time Americans learned they'd been had, the die was cast -- we were committed to 58,000 dead!.

Ex. More persons, on the whole, are humbugged by believing in nothing than by believing in too much.

Ex. Intelligent individuals often think that they cannot behave stupidly, but that is precisely what leads them down the garden path.

Ex. A number of victims have contacted police after seeing Masterson's mug shot and recognizing him as the man who conned them.

Ex. He hoaxed the popular media into thinking that he had burnt a million quid for the publicity it would, and has continued to, generate.

Ex. Being able to bullshit effectively requires at least a modicum of knowledge about the subject at hand.

----

* dejarse engañar = fall for, get + sucked in.

* engañar al sistema = beat + the system, game + the system.

* engañar el hambre = keep + the wolves from the door.

* las apariencias engañan = don't judge a book by its cover, there's more to it than meets the eye.

* si mi olfato no me engaña = if my hunch is right, if I am not mistaken.

* * *

verbo transitivo

a) ( hacer errar en el juicio) to deceive, mislead

b) (estafar, timar) to cheat, con (colloq)

c) ( ser infiel a) to be unfaithful to, cheat on

engañarse v pron

a) (refl) ( mentirse) to deceive oneself, kid oneself (colloq)

b) ( equivocarse) to be mistaken

* * *

* * *

engañar [A1 ]

(embaucar): no te dejes engañar don't be misled o fooled o deceived o taken in

sé que no estuviste allí, tú a mí no me engañas I know you weren't there, you can't fool me

a él no se lo engaña tan fácilmente he's not so easily fooled o duped o deceived, he's not taken in that easily

te han engañado, no está hecho a mano you've been cheated o conned o had o done, it's not handmade ( colloq)

me engañó la vista my eyes deceived o misled me

si la memoria no me engaña if my memory serves me right o correctly

las apariencias engañan appearances can be deceptive

engañar el hambre or el estómago to keep the wolf from the door ( colloq)

comimos un poco de queso para engañar el hambre we had some cheese to keep the wolf from the door o to take the edge off our appetites o to keep us going

2 (ser infiel a) to be unfaithful to, cheat on ( AmE colloq)

su marido la engaña con la secretaria her husband's being unfaithful to her o cheating on her, he's having an affair with his secretary

1 ( refl) (mentirse) to deceive oneself, delude oneself, kid oneself ( colloq)

no te engañes, no se va a casar contigo don't deceive o delude o kid yourself, she's not going to marry you

2 (equivocarse) to be mistaken

duró, si no me engaño, hasta noviembre it lasted until November, if I'm not mistaken

* * *

a) ( hacer errar en el juicio) to deceive, mislead;

◊ me engañó la vista my eyes deceived me;

b) (estafar, timar) to cheat, con (colloq)

c) ( ser infiel a) to be unfaithful to, cheat on

* * *

♦ vt

1. [mentir] to deceive;

engañó a su padre haciéndole ver que había aprobado she deceived her father into believing that she had passed;

es difícil engañarla she is not easily deceived, she's hard to fool;

logró engañar al portero he managed to outsmart the goalkeeper;

me engañó lo bien que vestía y que hablaba she was so well dressed and so well spoken that I was taken in;

¿a quién te crees que vas a engañar? who are you trying to fool o kid?;

a mí no me engañas, sé que tienes cincuenta años you can't fool me, I know you're fifty

2. [ser infiel a] to deceive, to cheat on;

engaña a su marido she cheats on her husband;

me engañó con mi mejor amiga he cheated on me with my best friend

3. [estafar] to cheat, to swindle;

te engañaron vendiéndote esto tan caro they cheated you if they sold that to you for such a high price;

engañar a alguien como a un chino o [m5] a un niño to take sb for a ride

4. [hacer más llevadero] to appease;

engañar el hambre to take the edge off one's hunger

♦ vi

to be deceptive o misleading;

engaña mucho, no es tan tonto como parece you can easily get the wrong impression, he's not as stupid as he seems;

las apariencias engañan appearances can be deceptive

♦ See also the pronominal verb engañarse

* * *

1 deceive, cheat;

engañar el hambre take the edge off one’s appetite;

te han engañado you’ve been had fam

2 ( ser infiel a) cheat on, be unfaithful to

* * *

engañar vt

1) embaucar: to trick, to deceive, to mislead

2) : to cheat on, to be unfaithful to

♦ See also the reflexive verb engañarse

* * *

engañar vb

1. (mentir) to lie

2. (ser infiel) to cheat on

3. (timar) to trick

4. (dar impresión falsa) to be deceptive

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

* * *

* * *

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1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний

1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)

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above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля